OUR STORY

Little Cubs Collective - By Allara Florence

Inspired by the wild spirit of childhood and the boundless energy of my three sons, Little Cubs Collective is all about creating clothing that’s as adventurous as they are. Every piece we design is a reflection of their personalities—curious, fearless, and full of life.

As a mum of three boys, I know how quickly childhood can fly by. The way my sons jump into each day with excitement, chasing new adventures and discovering the world around them, is what fuels this brand. When I design, I think of them whether they’re exploring the outdoors, building forts, or getting lost in their imaginations. Little Cubs Collective is a celebration of all those moments, the ones that make childhood unforgettable.

Our collection blends comfort, durability, and style, so your little cub can keep up with their big dreams. We create gear that’s designed to withstand their energy whether they're running through the park, climbing trees, or racing around with their friends. Every piece is made to last, with quality and sustainability in mind through small batch production we strive to leave a gentle footprint on the planet while delivering garments that nurture comfort, creativity, and self-expression and can be handed down through generations..

At Little Cubs Collective, we believe that what our kids wear should reflect who they are. It’s not just about looking good it’s about feeling good, too. That’s why we craft every design with care, ensuring that our clothes are as comfortable as they are fun. We want every cub to feel confident, playful, and ready for whatever adventure comes their way.

This brand is more than just clothing. It’s a way of honouring the joy and freedom of childhood. My three sons are at the heart of everything we create, and I hope these pieces inspire your little ones to embrace their own unique, wild spirit.

Thank you for being part of Little Cubs Collective. Your support means everything as we continue to grow and share this journey together.

With love and gratitude,
Allara ( Wiradjuri name meaning sunlight) – Founder of Little Cubs Collective